The Daily Pennsylvanian has been recognized among the nation’s top college media business organizations, earning multiple finalist and honorable mention awards in the 2025 Associated Collegiate Press Advertising & Business Awards.
The awards — announced March 8 at the ACP Spring National College Media Conference in Long Beach, Calif. — celebrate excellence in the student media business and advertising, recognizing outstanding work in areas such as digital and print advertising, media kit design, and audience engagement. The DP also was previously named a finalist for the Student Media Business Pacemaker award — one of the most prestigious honors in the field and unofficially known as the Pulitzer Prize of collegiate journalism.
“I’m incredibly proud of the work done by the business departments on [the 140th board],” Wharton junior and former DP Business Manager Zain Qureshi said. “We’ve made so much progress, and I’m happy to see the strength and dedication of our team being recognized at a national level.”
Social Media Campaign — Second Place
Awarded to Emma Keas, Irene Park, Jack Galbraith, Sophie-Anne Brouwers, and Weining Ding
The Instagram campaign for the annual Basketball Preview successfully leveraged star Penn athletes, interactive reels, GIFs, and a giveaway to boost engagement resulting in a highly shared launch post and increased visibility for both the guide and DP Sports.
Video Advertisement — Third Place
Awarded to Emmi Wu, Irene Park, Raelynn Cui, Sara Usandivaras
The Quaker Nation newsletter promotion used dynamic video graphics to reinforce the DP’s sports coverage as the go-to source for all things Penn sports.
Newspaper Advertising Special Section — Third Place
Awarded to Daily Pennsylvanian Staff
The 2024 Voter’s Guide provided an in-depth analysis of national and local political stakes, Penn students’ political preferences, and the broader impact of the election on campus discourse and free expression policies.
Audience Engagement Event — Honorable Mention
Awarded to Irene Park, Isa Turri, Natalia Castillo, and Raelynn Cui
34th Street Magazine’s collaboration with the exclusive student-run dining concept “every now & then” for its annual dining guide preview generated record engagement, with over 6,000 Instagram impressions and 1,300 unique story views.
Digital Advertisement — Honorable Mention
Awarded to Devin Khemalaap, Irene Park, Sophie-Anne Brouwers, and Yaxlei Alejo-Ortiz
The DP’s Valentine’s Day initiative, Love Notes, encouraged students to submit personalized messages for their loved ones, creating a highlight interactive and sentimental engagement opportunity.
Media Kit — Honorable Mention
Awarded to Devin Khemalaap and Yaxlei Alejo-Ortiz
The 2024-25 Media Kit highlights the DP’s reach across print, digital, and social platforms. It offers advertisers insights into audience demographics, engagement metrics, and advertising opportunities tailored to connect with the Penn community.
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