Cosby: Temple's secret weapon

Comedian Bill Cosby will try to sell Temple University to the public in an upcoming series of television and radio commercials -- part of a campaign to lure old students back and to attract new students. Temple President Peter Liacouras announced at a Board of Trustees meeting last week that Cosby, Temple's "most famous graduate" and a university trustee, will try to bring back some of the 1800 students who withdrew from the university during the 29-day faculty strike this fall. The Temple president reported last month that the university had lost over $10 million in tuition revenue because of the strike. About one-third of the freshman class reportedly withdrew. Temple officials will also try to attract new students. Liacouras said that the advertising campaign is aimed at reinforcing what is good about Temple. He said in the speech to the trustees that he hopes the commercials will remind the administration about "what is good about Temple" and what it means to "have this fine institution in this region and in this country." Cosby will start recording the ads sometime this week.

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