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Internet Ads

Editorial content is published daily on theDP.com and its related websites, including all content of The Daily Pennsylvanian’s weekly print edition, each month’s 34th Street Magazine (34st.com), and our satire website, UnderTheButton.com. Internet ads display an image or series of images and link to your website when clicked by a viewer. Internet ads are available
throughout all of our websites and are automatically rotated among them. There are two sizes available. Leaderboard ads appear at the top of each page. (On smaller phone screens, a smaller Mobile Leaderboard appears at the top or bottom of pages.) Medium Rectangle ads appear on the upper right side of each page and inline on phone screens.

Statistics

  • TheDP.com and its related sites are viewed more than 600,000 times each month.
  • Over 65% of our web traffic comes from mobile readers.
  • 80% of Penn students view content on the DP’s websites at least once a week.

About Internet Ads

Internet ads that run on theDP.com display an image, series of images, and/or interactive elements on a web page, and link to your website when clicked by a viewer. Internet ads are available throughout the pages of theDP.com and related sites (34st.com and UnderTheButton.com). Ads are automatically rotated among all pages. All ads appear on all devices, from desktop computers to tablets to phones. 

AD TYPES & LOCATIONS:

There are two types available. Leaderboard ads appear at the top of each page. (On smaller phone screens, a smaller Mobile Leaderboard appears at the top of pages.) Medium Rectangle ads appear on the upper right side of each page and inline on phone screens. 

Ad sizes are measured in pixels. A Leaderboard ad is 728 pixels wide by 90 pixels tall (about 7.5” x 1”). A Mobile Leaderboard is 320 pixels wide by 50 pixels tall (about 4.2” x 0.67”). A Medium Rectangle ad is 300 pixels wide by 250 pixels tall (about 4.2” x 3.5”).

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