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Recently, this blog noted that the media has been mixing up Bain Capital and Bain & Company. The former, with its connection to cofounder Mitt Romney, is under fire for its practice of leveraged buyouts. The latter also has connections to the presidential candidate, but is a management consulting firm that has not been implicated in the scandal.

However, due to haphazard reporting, both companies are referred to as “Bain” in the media, and Bain & Co. sometimes takes the blame for Bain Capital’s dealings.

Just this Tuesday, The Daily Show made the same mistake (check out the video below). While Jon Stewart was talking about Bain Capital, the show depicted a picture of Bain & Co.

Unfortunately for Graham Rose, a partner at Bain & Co. who complained in an email that mistakes in the media have led to annoyances at his office, it seems that both Romney-affiliated “Bains” will continue to be used synonymously.

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