Calder Silcox | Pull the plug on The Line
· October 24, 2011, 10:22 pm
Jake Albano | DP
The Quakers and the Red and Blue Crew hosted “The Line,” an annual tradition at the Palestra, on Friday. Students had the opportunity to purchase season tickets and meet both the men’s and women’s teams.

Calder Silcox
Senior Sports Writer
I love Sun Chips. They’re easily in my top 5 all-time chips. They’re also a little bit like Penn basketball. Follow me here:
In 2009, in an effort to improve the company’s environmental practices, Frito Lay started packaging Sun Chips in biodegradable bags. But there was this minor issue — the new bags were noisy as hell. People, myself included, couldn’t get over how much crinkling the bags made every time you reached for a chip.
Frito Lay was smart. 18 months after the bag fiasco began, company management realized their mistake and abandoned the greener compostable bags for their old, quieter models. The company says it will reintroduce the environmentally friendly bags but only when they can solve the noise issue.
Penn Athletics? Not so smart.
Athletic administrators have a similarly unpopular product in Penn basketball’s season kickoff event, The Line. But unlike Frito Lay, they won’t abandon something that people just don’t like.
For the last several years, attendance at The Line has declined precipitously. The scene Friday night at the Palestra was aptly described as an awkward birthday party for children — people standing around with not much to do in a venue far too large for the actual attendance. But how did it get like this?
The Line originated from one simple fact: those first to get Penn basketball season tickets also got first dibs on Penn’s allotment of seats for its nearly-inevitable NCAA tournament appearance.
Nowadays, for a host of reasons, Penn’s ticket to the big dance isn’t signed and sealed in the preseason. Students have no reason to sleep over for tickets.
For what kinds of events do people camp out? Megastar concerts, iPhone releases and Harry Potter movies. There’s a reason people want to be first to hold, hear and see these things. Penn basketball doesn’t have that clout right now.
It’s time to end The Line.
Athletic Director Steve Bilsky won’t. He’s too concerned with preserving the tradition — and there’s something admirable in that.
But it’s time to stop kidding ourselves and cut our losses. Organizers have tried tinkering with the event for several years with no success.
At one especially low point in the action Friday night, a Penn Athletics marketing director sat down on the Palestra bleachers and said, to no one in particular, “Three weeks of work and only 50 students,” his face the epitome of disappointment.
We worry a lot about traditions at Penn, but for every one that exists, there are two that have fallen by the wayside. Remember the ol’ Bowl Fight? What about Push Ball? Sophomore cremation? Ever actually been to Skimmer on the Schuylkill?
Didn’t think so.
Our best-known tradition, the toast toss, is an adaptation of an older one that emerged when the traditional high-ball toast became irrelevant.
When (not if) the basketball program returns to its yearly dominance, perhaps The Line will re-find its place in Penn traditions. The event began organically and if it ever returns, that should be the case.
Until then, Penn Athletics administrators can continue to hang onto the shreds of life left in the event as it continues to die a slow and painful death.
Or they can innovate, start a new and more popular tradition, and maybe make a little more noise with the student population here and now.
CALDER SILCOX is a senior science, technology and society major from Washington, D.C., and is Senior Sports Editor of The Daily Pennsylvanian. His email address is silcox@theDP.com.





Comments (10)
FOJL
October 25, 2011, 7:21 am
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Silcox is correct
This “event” is dying a slow death.
The obstinate AD needs to reconsider this moving forward, or at least, recreate it.
Instead, like most things he does — he refuses to listen to others, and is stuck in his ways.
He refuses to embrace Social Media. He has seen his marketing arm out-flanked by the DP and the RBC who recently held a wildly successful viewing party for Penn FB at Smokes. The Athletic Department did little beyond providing some freebies from their marketing closet.
Coach Rudy Fuller has taken to Twitter and has begun a process to start a Supporters Club. Penn Marketing is only involved from a distance.
And lastly, and perhaps most distressing is that the attendance at Penn FB this year has been abysmal. Penn announced 11K for the Yale game. By all accounts, that was grossly exaggerated.
Where is the Accountability on the Athletics Department from the rest of campus?
In the context of THE LINE, it is time that other campus leaders begin to see how deficient Penn Athletics has gotten with regards to marketing Penn Athletics
Ben
October 25, 2011, 9:47 am
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The failure of the Line has nothing to do with Penn basketball or Bilsky. For the past few decades, Penn has been inundated with fairweather fans. This is not a surprise, but it is sad. When the team wins, the Line will return to prominence—although what’s the point with the current seating arrangement?
Quaker Nation
October 25, 2011, 9:59 am
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I think it has less to do with: “those first to get Penn basketball season tickets also got first dibs on Penn’s allotment of seats for its nearly-inevitable NCAA tournament appearance.” Even in the top years, Penn generally has enough tickets, especially when venues are on the other side of the country. Students aren’t thinking that far ahead.
It has more to do with the current seating arrangement.
Of course, all this being said, the better the team, the more fans will come. In 2001, there were about 75 students. Penn unexpectedly won the league and rose to national prominence. In 2002, there were about 500 students.
Steve Marmon C'71, WG'81
October 25, 2011, 10:32 am
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Excellent column. Traditions evolve. Time to bring back Freshmen on the Field and Senior Strut, which brought members of the newest class and the graduating class onto Franklin Field for the first and last home games, respectively. Could do it in the Palestra too.
Jayson Weingarten
October 25, 2011, 12:27 pm
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I wouldn’t call this a problem of fair weather fans.
Silcox got it right. Minor changes here and there won’t fix the major problem plaguing Penn Athletics. They are out of touch with the current student body, and seemingly focusing nearly all efforts on those with money to donate.
It is a short term boost in Athletics budget that has severe long term consequences when the current students are thirty years out and looking for somewhere to donate. Do you think they will gladly donate then when they received a cold shoulder while undergraduates? The victims are the current students and the future quakers.
Tony
October 25, 2011, 4:35 pm
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Seems it wasn’t all that long ago that I graduated (‘07), and this event was still attended well enough. I’m sure it will bounce back once the team is once again a favorite to win the league. It’d be an awful idea and quite short sighted to get rid of it because it’s been poorly attended during a down stretch for the program, even if the current students can’t remember when it was a bigger deal.
Of course I think Penn Athletics as a whole could be promoted better, but that’s certainly not a new issue.
Robert Sharp
October 25, 2011, 9:45 pm
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Can someone articulate why it would be “an awful idea and quite short sighted” to get rid of the Line, at least in its current format? This “tradition” was created, what, 40 years ago? Do you think it’s a terrible thing that the university replaced Skimmer with Fling? If I’m not mistaken, that was a much longer-running (and more popular) tradition than the Line. And back to the Line, it’s boring and depressing, despite our efforts to make it otherwise, and it turns students away from Penn basketball.
And Ben, I’d like to know when you attended Penn, what the campus atmosphere was like during this time, and how well the basketball team did for your 4-year (or whatever-year) stretch as a student. You made a pretty contentious, generalized, and completely unsubstantiated claim, and I’d like to know if you at least supported the team through some similarly bad years.
David (ENG '01)
October 26, 2011, 2:12 am
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I’m a 2001 grad and was an avid Penn basketball fan when I was a student. I rarely missed a home game. I didn’t do The Line my freshman or sophomore year, but I did it my junior and senior years. Not only was it a big contest to try and get to the secret location first, but The Line was a weekend-long event. You had to work in groups of 4 and someone in your group had to be there at all times through Sunday or Monday morning to purchase tickets. It was a big deal and personally, I was in it for more than just a chance at buying tickets to the tournament. When I got to Penn, it was hardly a birthright to go to the NCAA Tournament.. that was at the height of Princeton’s reign atop the league and you can imagine how over-joyed I was to see a large pack of my fellow Penn fans storm the court at Jadwin when we finally took them out my sophomore year.
Somewhat related.. I attended my first Penn home football game last year, the Ivy League clincher against Harvard. I was disgusted by the lack of school Penn fans showed that day. In 1998, there was a big standoff that Penn security claimed anyone who rushed the field following the Penn-Harvard game (which wound up being the Ivy League clincher) would be arrested? Well, there must have been hundreds of fans who stormed onto the field and despite police protecting the goalposts, we tore them down. When we tried to get them out of the stadium to throw them in the Schuylkill as per tradition, security relented on that one once they realized they couldn’t stop us. I consider that day 1 of the more memorable experiences of my Penn career.
I don’t know what the problem is today. I certainly don’t think it’s tied to a lack of success by Penn teams. The football team is as good as its been in 2 decades. The basketball team is only a few years from pretty recent success. If this tradition has to die a slow painful death, so be it. But it speaks to a general apathy I see from the Penn community towards supporting their sports teams. And that is a downright shame that the Athletics Department at Penn should be absolutely ashamed of.
Willow
October 26, 2011, 3:41 pm
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David – With respect to the goalposts? The last time they got torn down was the year before the school installed “indestructable” ones. The next year people tried for like 30-40 minutes to tear the posts down and failed… After that no one bothered storming the field.
'81 alum
October 31, 2011, 7:11 pm
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Yes, the Line was a week long, required you to have a group of 4 people, and required periodic check-ins by a member of your group. All week long, it was cool to be able to say, “I can’t talk now, I have to go check in at the Line.” But the comment about the current seating is a huge point. Student season ticket holders had RESERVED SEATS, and those seats were on the south side of the stadium, not the west end. In fact, to me, that was the biggest reason for being in the Line. If the University wants to get more students to come to the games, why not let them sit in good seats where they can actually see the whole game?
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