Developer puts Domus up for sale

Luxury apartment complex is on the market a year after it was completed; no asking price set

· October 28, 2008, 5:00 am

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Domus, a luxury apartment complex at 34th and Chestnut streets, is up for sale just a year after it opened. The building is about 80 percent leased.


Domus, the eight-story, $71-million luxury apartment complex located on 34th and Chestnut streets, is up for sale - barely a year after its completion in the fall of 2007.

Domus was intended to be built and then put on the market shortly after, according to a spokeswoman for the building's developer.

With 290 apartments and 23,000 feet of retail space, the building has amenities such as a heated outdoor pool, private screening room, 24-hour concierge and WiFi internet cafe. Rent is between $2,200 and $3,200 monthly.

Still, 20 percent of the building remains unleased. Some students blame the empty apartments on the steep rent and the building's policy against leasing to anyone under 21 years old. Other Philadelphia residents consider the building's distance from downtown as a factor.

Cynthia Birdwell, a spokeswoman for Domus' developer, Hanover Co., said a lack of revenue was not behind the complex being up for sale.

"It's our business model to build a project and put it on the market," Birdwell said.

Birdwell also defended the company's decision not to lease to anyone under 21.

"We chose to maintain the integrity of the project," she said. "We have everything from young professionals to graduate students and that's a plus."

She added that there is no asking price for the property and that, in today's market, it would be difficult to predict what the market price would be.

"We will not know until the bids come in," she said.

About half of those who reside in the complex are in some way affiliated with the University, either as students or employees.

Paul Sehnert, Penn's director of real estate development, said the sale should not come as a shock to anyone.

"It's common for developers to build and then sell to an institutional investor, and sometimes, it's part of the typical business plan." Sehnert said. "As the developer takes risks in financing and constructing a property, they operate for a certain period of time and then decide to sell and invest the proceeds into new projects."

Birdwell added, "It was always the ventures' intent to build Domus and sell it to an institutional investor."

Sehnert said he believes the complex will maintain its position as a market rate rental property.

"It's difficult to predict what the market price will be, even in the most buoyant of markets," Sehnert said. "Eventual pricing will reflect real world responses from institutional investors."

Comments (7)

dorm

December 31, 1969, 7:00 pm

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Hah, maybe Penn should buy it and turn it into some dorms, and demolish Hill instead. Never happen, but still, one can dream...

Alum

December 31, 1969, 7:00 pm

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[QUOTE id="94f5c282-7107-4d72-b4fd-661c463634b3"]What this article really says is that the developer got sold a bill of goods by the so-called professionals in the Penn real estate department, and now wants out. Wants out so badly that they're placing this overpriced monstronsity on the market at just the time nobody has access to the cash for an other than a rock-bottom offer.[/QUOTE] That's a very harsh post. This is simply the beginning of the real estate crash everyone is talking about. This is a great building in a great location and someone - perhaps you and me who decide to buy an apartment or two when it is converted to condos and the price has crashed- is going to make a lot of money on this project. Penn didn't sell anyone a bill of goods.

bangha all day

December 31, 1969, 7:00 pm

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penn should buy it and turn into dorms!

Alan Krigman

December 31, 1969, 7:00 pm

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What this article really says is that the developer got sold a bill of goods by the so-called professionals in the Penn real estate department, and now wants out. Wants out so badly that they're placing this overpriced monstronsity on the market at just the time nobody has access to the cash for an other than a rock-bottom offer.

MYC

June 16, 2010, 11:35 pm

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sponse through they treat to act for built adumbrate looser tolerances than their Swiss counterparts

martinj

June 22, 2010, 9:36 am

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No one can predict what can be the market trend in future. Assumptions can also be done by previous statistics. Before recession I was in Dubai property market and my plan is to and as well. And it was easy to get a at reasonable rates.

LYNHMYC

June 24, 2010, 10:07 pm

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