FroGro to see lower prices, greater variety

This fall, lower prices and a greater variety are coming to The Fresh Grocer.

The grocery chain announced over the summer that it will be joining the Wakefern Food Cooperative, whose members own and operate ShopRite grocery stores.

The 40th and Walnut Street grocery store will maintain its current branding, hours and management. Starting on Oct. 1, however, the store will implement parts of the Wakefern program.

Through the new partnership, FroGro executives say, in-store costs will likely decrease because of new pricing strategies. Other changes to The Fresh Grocer will include updated online shopping features and a mobile app.

“Being part of a co-op increases our buying power,” Fresh Grocer Marketing Director Carly Spross said. “We can pass that on to our customers.”

While The Fresh Grocer in Drexel Hill will become a ShopRite in September, the rest of the stores in the chain will still be called The Fresh Grocer. Other than changes to cost and variety, nothing new is expected at Penn’s FroGro. Even when the changes take effect in October, the store will continue to remain open 24 hours.

“With several stores strategically located near college campuses, The Fresh Grocer will give us new insight into the next generation of consumers and will expand our reach to a new customer,” Wakefern President and COO Joe Sheridan said in a prepared statement.

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